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Marketing Strategies and Tools

  Real Estate Monthly Marketing Planning Calendar
 

January
February
March
April
May
June

July
August
September
October
November
December

 
 

January

 

Prospecting:

  • Review of goals to accomplish this quarter.
  • Get involved in a mentoring/mastermind network of positive people to help support you in your goals. You can find these types of groups through your local Real Estate Associations.
  • Review and update your listing presentation.
  • Review and update your current prospect lists.
  • Set up a tracking system for prospects. Prepare one sheet for each member of your target market and record all of your marketing efforts and results.

Client Follow Up:

  • Enroll clients from all closings in a client follow-up program to generate referrals and repeat business.
  • Follow-up with clients for repeat business and referrals.

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February

 

Prospecting:

  • Build a network of business associates that refer business to you (bankers, mortgage brokers, financial advisors, church members, hair stylists, etc.).
  • Visit all houses for sale in your farm area - know the subdivision.
  • Send thank you notes to coop agents - they will show your listings more often.
  • Prepare one sheet for each new member of your target market and record all of your marketing efforts and results.
  • Get involved in your neighborhood association or one that is in your target market. Offer to sponsor one or more activities in the upcoming months.
  • Set 24-hour recordings with caller I.D. on all new listings for buyers.
  • Send Just Listed/Just Sold postcards to prospecting lists to celebrate your success.
  • Send a personalized relationship prospect mailing appropriate for your target market.

Client Follow Up:

  • Enroll clients from all closings in a client follow-up program to generate referrals and repeat business.
  • Follow-up with clients for repeat business and referrals.

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March

 

Prospecting:

  • Review FSBO properties in your farm area. Offer a free Open House for a three-day listing agreement. Before the open house, send an invitation to the surrounding and move-up neighborhoods around the property.
  • Communicate with your network of business associates that refer business to you (bankers, mortgage brokers, financial advisors, church members, hair stylists, etc.).
  • Prepare one sheet for each new member of your target market and record all of your marketing efforts and results.
  • Send Just Listed/Just Sold postcards to prospecting lists to celebrate your success.
  • Set 24-hour recordings with caller I.D. on all new listings for buyers.
  • Send a personalized relationship prospect mailing appropriate for your target market.

Client Follow Up:

  • Enroll clients from all closings in a client follow-up program to generate referrals and repeat business.

 

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April

 

Prospecting:

  • Review of goals to accomplish this quarter.
  • Have a worksheet available for those attending an Open House to write notes about what was liked/disliked about the property. Make sure your photo, name and contact information appear on the form so the new prospects know how to find you.
  • Prepare one sheet for each new member of your target market and record all of your marketing efforts and results.
  • Set 24-hour recordings with caller I.D. on all new listings for buyers.
  • Send a personalized relationship prospect mailing appropriate for your target market.

Client Follow Up:

  • Enroll clients from all closings in a client follow-up program to generate referrals and repeat business.
  • Follow-up with clients for repeat business and referrals.

[Back to Top]


 

 

May

 

Prospecting:

  • Communicate with your network of business associates that refer business to you (bankers, mortgage brokers, financial advisors, church members, hair stylists, etc.).
  • Visit all houses for sale in your farm area - know the subdivision.
  • Send thank you notes to coop agents - they will show your listings more often.
  • Make at least three calls a day to prospects and clients to generate leads.
  • Prepare one sheet for each new member of your target market and record all of your marketing efforts and results.
  • Send Just Listed/Just Sold postcards to prospecting lists to celebrate your success.
  • Set 24-hour recordings with caller I.D. on all new listings for buyers.
  • Send a personalized relationship prospect mailing appropriate for your target market.

Client Follow Up:

  • Enroll clients from all closings in a client follow-up program to generate referrals and repeat business.

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June

 

Prospecting:

  • Source closing gifts appropriate for your clients that show your appreciation as well as your desire to work with them in the future.
  • Visit all houses for sale in your farm area - know the subdivision.
  • Send thank you notes to coop agents - they will show your listings more often.
  • Make at least three calls a day to prospects and clients to generate leads.
  • Prepare one sheet for each new member of your target market and record all of your marketing efforts and results.
  • Set 24-hour recordings with caller I.D. on all new listings for buyers.
  • Send Just Listed/Just Sold postcards to prospecting lists to celebrate your success.
  • Send a personalized relationship prospect mailing appropriate for your target market.

Client Follow Up:

  • Enroll clients from all closings in a client follow-up program to generate referrals and repeat business.
  • Follow-up with clients for repeat business and referrals.

[Back to Top]


 

 

July

 

Prospecting:

  • Review of goals to accomplish this quarter.
  • Communicate with your network of business associates that refer business to you (bankers, mortgage brokers, financial advisors, church members, hair stylists, etc.).
  • <
  • Visit all houses for sale in your farm area - know the subdivision.
  • Send thank you notes to coop agents - they will show your listings more often.
  • Make at least three calls a day to prospects and clients to generate leads.
  • Prepare one sheet for each new member of your target market and record all of your marketing efforts and results.
  • Set 24-hour recordings with caller I.D. on all new listings for buyers.
  • Send Just Listed/Just Sold postcards to prospecting lists to celebrate your success.
  • Send a personalized relationship prospect mailing appropriate for your target market.

Client Follow Up:

  • Enroll clients from all closings in a client follow-up program to generate referrals and repeat business.

[Back to Top]


 

 

August

 

Prospecting:

  • Visit all houses for sale in your farm area - know the subdivision.
  • Send thank you notes to coop agents - they will show your listings more often.
  • Make at least three calls a day to prospects and clients to generate leads.
  • Prepare one sheet for each new member of your target market and record all of your marketing efforts and results.
  • Set 24-hour recordings with caller I.D. on all new listings for buyers.
  • Review and update your current prospect lists.
  • Send Just Listed/Just Sold postcards to prospecting lists to celebrate your success.
  • Send a personalized relationship prospect mailing appropriate for your target market.

Client Follow Up:

  • Enroll clients from all closings in a client follow-up program to generate referrals and repeat business.
  • Follow-up with clients for repeat business and referrals.

[Back to Top]


 

 

September

 

Prospecting:

  • Communicate with your network of business associates that refer business to you (bankers, mortgage brokers, financial advisors, church members, hair stylists, etc.).
  • Determine and plan your holiday mailing to prospects and clients. Source something unique with your photo, name and contact information.
  • Visit all houses for sale in your farm area - know the subdivision.
  • Send thank you notes to coop agents - they will show your listings more often.
  • Make at least three calls a day to prospects and clients to generate leads.
  • Prepare one sheet for each new member of your target market and record all of your marketing efforts and results.
  • Set 24-hour recordings with caller I.D. on all new listings for buyers.
  • Send Just Listed/Just Sold postcards to prospecting lists to celebrate your success.
  • Send a personalized relationship prospect mailing appropriate for your target market.

Client Follow Up:

  • Enroll clients from all closings in a client follow-up program to generate referrals and repeat business.

[Back to Top]


 

 

October

 

Prospecting:

  • Review of goals to accomplish this quarter.
  • Visit all houses for sale in your farm area - know the subdivision.
  • Send thank you notes to coop agents - they will show your listings more often.
  • Make at least three calls a day to prospects and clients to generate leads.
  • Prepare one sheet for each new member of your target market and record all of your marketing efforts and results.
  • Set 24-hour recordings with caller I.D. on all new listings for buyers.
  • Send Just Listed/Just Sold postcards to prospecting lists to celebrate your success.
  • Send a personalized relationship prospect mailing appropriate for your target market.

Client Follow Up:

  • Enroll clients from all closings in a client follow-up program to generate referrals and repeat business.
  • Follow-up with clients for repeat business and referrals.

[Back to Top]


 

 

November

 

Prospecting:

  • Visit the annual National Association of REALTORS® trade show for classes and to determine what's new in the industry. Take advantage of and show specials for products needed in the new year.
  • Review the business tools needed for next year (business cards, stationery, portfolios, etc.)
  • Communicate your thanks to your network of business associates that refer business to you throughout the year (bankers, mortgage brokers, financial advisors, church members, hair stylists, etc.).
  • Send a special personalized holiday mailing to prospects and clients.

Client Follow Up:

  • Enroll clients from all closings in a client follow-up program to generate referrals and repeat business.
  • Follow-up with clients for repeat business and referrals.

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December

 

Prospecting:

  • Review goals for current year. Determine if goals were reached or surpassed. What in your plan worked and why?
  • Budget your time and money investment for the upcoming year. Determine your marketing plan and the tools you plan to use.
  • Schedule trade shows and classes you plan to attend in the upcoming year to enhance your level of expertise in real estate.
  • Plan to focus on listings and sales - delegate marketing tasks to administrative assistant or to a company specializing in hands-free marketing.
  • Have some fun - you've worked hard this year!

Client Follow Up:

  • Enroll clients from all closings in a client follow-up program to generate referrals and repeat business.

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Call us today at 800.458.8245 Email: customerservice@tpmco.com