Make quality real estate marketing materials work for you.
You’ve closed deals, collected contacts and built a hefty roster of clients who know and trust you. Instead of letting those hard-earned leads sit quietly in a spreadsheet, it’s time to turn them into a wealth of future opportunities.
When we talk “farming,” we usually mean plastering a neighborhood with glossy flyers, hoping your face becomes as familiar as the mailman’s. But farming your database is so much more — it’s nurturing the relationships you’ve already established and growing your business at the same time.
5 pro tips to get the most out of your real estate farming efforts:
1. Make it personal.
Stand out from the crowd by sending relevant, engaging and personalized real estate marketing materials. Maybe it’s a wellness-focused newsletter, a postcard with healthy recipes or a beautiful coffee-table worthy magazine. Using real estate marketing products personalized with your photo and information shows you’re interested in establishing a genuine relationship with them.
2. Circle back for bonus points.
Once they’ve received your postcard or newsletter, circle back with a personal follow-up. Referencing an article about the best dog treats for their new puppy transforms your real estate marketing materials from generic mailers into memorable conversation starters. A simple, sincere follow up goes much further than a “Just checking in!” message, reinforcing your role as a considerate ally rather than a pushy salesperson.
3. Mark the milestones.
Significant life events aren’t just dates on a calendar – they’re opportunities to reconnect. From home-buying anniversaries to birthdays and holiday greetings, these touchpoints become richer when accompanied by thoughtful real estate marketing products that resonate with the moment. A personal note saying “Happy Home-versary!” or a festive greeting card adds personal warmth, reminding clients you’re tuned into their journey – not just the transaction you closed.
4. Pop in regularly.
Don’t let your relationship fade into the background. Drop in periodically with local market updates or fun pop-by gifts that keep your brand visible. Quality real estate marketing materials, like a current market update or a home maintenance checklist, can refresh your presence in their minds without feeling pushy. Staying top-of-mind with subtle, valuable touchpoints ensures you’ll be their first call when it’s time for a new chapter.
5. Be an ally, not a pushy pitchman.
Above all, remember that you’re more than just a service provider – you’re a trusted advisor and neighbor. Avoid flooding them with real estate marketing products that scream “SALE!” Instead, strike a balance. Share practical tips, highlight local events and engage in authentic conversation. Clients trust agents who sincerely care, and that trust is what leads to repeat business and priceless referrals.
