Move over, millennials, Gen Z is officially entering the real estate market. Born between the mid-1990s and early 2010s, this generation may be young, but they’re already making an impact in the market. For real estate agents, now is the time to evolve your approach. Because if you want to reach Gen Zs in the real estate market and future-proof your business, building a connection with Gen Z should be high on your list.
Gen Z Is the Next Big Real Estate Buying Wave
According to the National Association of REALTORS®, Gen Z already makes up a growing share of first-time buyers, and that share is only growing.
They value ownership early. Many are skipping long-term renting and investing in real estate straight out of college.
They care about impact and independence. Homeownership to them means stability, wealth-building and personal freedom.
How to Attract and Convert Gen Z Clients
Find them on Instagram, TikTok, YouTube and Reddit.
- Post quick property tours
- Share tips in reels or stories
- Answer questions in real time
- Create digestible, entertaining content
Be real, not salesy.
- Use real, conversational talk
- Share genuine and relatable stories
- Be transparent
- Show your human side
Make the process educational and accessible.
- Offer downloadable guides
- Host casual webinars or Q&As
- Break down financing and first-time programs
- Show creative buying and lending options
Use fast and flexible communication methods.
- Texts
- Voice memos
- Direct messages
- Calendly
- Chat-based CRMs
Gen Z might be young, but their interest in real estate is very real and growing fast. As a real estate agent, positioning yourself as a resource now can lead to long-term loyalty and referrals down the line. Don’t wait until they’re older and buying their second home. Start the conversation today and be the guide they didn’t know they needed.
Be the agent who gets this: Gen Z is not looking for cookie-cutter solutions. House hacking, duplexes, ADUs and co-buying with friends are popular with this age group because they want flexibility along with opportunity.
