What is a Third Space?
First introduced in the 1980s by sociologist Ray Oldenburg, the concept of a third space is about a place to build a community or support network. First space would be your home; second space would be your job/office/school; third space would be a place of your choosing with like-minded individuals.
What does third space have to do with real estate?
By highlighting local third spaces during showings, in your welcome materials or after the closing, you show clients you understand “home” is more than four walls. It’s where life happens between work and home. That’s when the concept of a third space becomes powerful because you become more than an agent — you’re now a guide to belonging. Simply sharing a list of favorite local spots helps your clients see themselves living and thriving in a new neighborhood, all while you’re providing next-level service.
How can I help my clients build their third space?
By creating a go-to guide of places people can meet, relax and feel a sense of fellowship. Think libraries, churches, community centers, coffee shops, yoga studios, dog parks and more. Go a step further by adding local clubs and interest groups. From book clubs and running groups to knitting circles and game nights, you can find something for everyone.
You don’t need to be a member yourself — just being aware of what’s out there shows you’re invested in your clients’ long-term happiness. Sharing this kind of insider info helps new homeowners feel instantly more at home, while reinforcing your value as their neighborhood resource.
Use this guide as a launching pad to build a personal list that fits your area and your sphere.
Physical Spaces
- Churches
- Libraries
- Salons/barbershops
- Coffee shops
- Parks
- Gyms/wellness centers
- Community center
- Senior center
Local Clubs/Associations
- Political clubs
- Running clubs
- Craft clubs (knitting, sewing, etc.)
- Pickleball groups
- Games/cards clubs
- Parent/family clubs or playgroups
Pro Tip
You may also find that promoting local places like gyms or coffee shops will help you secure referral business. The owners of these places might be willing to set out your business cards or flyers in exchange for the shout-out to new homeowners. Likewise, you might find your own third space as you build your list, which will be another opportunity to grow your SOI.
