Laura Hersh

For real estate agents, now is the time to evolve your approach. Because if you want to reach Gen Zs in the real estate market…

If you’re not using lead magnets, you’re likely missing sales opportunities every day. A lead magnet is something valuable you offer in exchange for a…

Referral marketing cuts through the chaos of traditional marketing efforts. Built on the power of personal recommendations, referral marketing continues to outperform without being overwhelming.

For real estate professionals, specifically, artificial intelligence is becoming a competitive advantage. From streamlining daily tasks to improving client experiences, AI in real estate is…

Go beyond the sale and become a trusted real estate resource. Learn 5 ways to build lasting client relationships and stay top-of-mind year-round.

Building genuine connections and nurturing relationships with real estate clients is key to success. Learn how to establish trust, provide exceptional service, and stay memorable.

Create real estate listing photos that captivate buyers with these 8 expert tips on lighting, staging, angles, and editing to boost views and drive sales.