Laura Hersh

Learn effective real estate closing strategies to keep deals moving forward. From active listening and reframing objections to reminding clients of their “why,” these tips…

If you’re considering taking your real estate career to the next level, here’s what you need to know about being a broker-owner.

Learn more about how third spaces like gyms, libraries, and coffee shops can help your clients connect, feel at home, and see you as their…

For real estate agents, now is the time to evolve your approach. Because if you want to reach Gen Zs in the real estate market…

If you’re not using lead magnets, you’re likely missing sales opportunities every day. A lead magnet is something valuable you offer in exchange for a…

Referral marketing cuts through the chaos of traditional marketing efforts. Built on the power of personal recommendations, referral marketing continues to outperform without being overwhelming.

For real estate professionals, specifically, artificial intelligence is becoming a competitive advantage. From streamlining daily tasks to improving client experiences, AI in real estate is…